Board of Directors

Michael A. Maccia


President/Managing Director

Mike Maccia has worked in a variety of industries. Currently, he is the Vice-President of Business Development for Sionix Corporation a publicly traded company that designs innovative, advanced and mobile water treatment systems. Michael remains a Partner and General Counsel of Brogan Capital Ventures, LLC. He ran Irie Music, Inc. an entertainment company in Miami for DJ Irie, the DJ for the Miami Heat, where he oversaw all aspects of the business and put together a wide array of marketing partnerships with various brands across the country. A criminal attorney originally, Mike has also consulted Sentinel, the leading security firm in children’s online safety. After he graduated New York Law School in 2003, he served as a law clerk to the Honorable John S. Triarsi, Superior Court of New Jersey, Criminal Part. Following his clerkship he established his own law practice focusing on criminal litigation. While running his own firm he handled criminal cases, civil cases, and administrative hearings representing police officers on behalf of the PBA and FOP in various correctional facilities across New Jersey.

Eric Cohen


Treasurer/Managing Director

Eric Cohen is one of the founders and the Executive Director of the ‘nPlay Foundation. In this role he oversees the entire direction of the organizationHe is responsible for putting together and executing the organizations’ official partnership with the USDA-FNS on the HealthierUS Schools Challenge and overseeing the relationships with all strategic partners and over 40 athletes. The overall direction of the organization,

Prior to ‘nPlay, Eric spent 15 years in music entertainment and marketing managing the careers of artists such as Grammy winning artist Maxwell on his debut Platinum album Urban Hang Suite. He has also managed a variety of artists such as Alexa Ray Joel, Trey Lorenz and Latin rock band Vallejo. He has represented Linkin Park for multiple sponsorship deals including X-Box’s first ever music sponsorship and worked on the first year of the Bonnaroo Music Festival.

As a consultant to major brands Heineken, Coca Cola and Sauza Tequila he helped oversee integrated marketing strategies and programs. Eric executive produced 3 albums for Heineken Music Initiative non-profit record label including the Grammy nominated Red Star Sounds presents Def Jamaica. His work with Heineken also included the creation of TV spots with Erykah Badu, The Roots and Amel Larriuex.

Scott Hunter Smith


Vice President

Scott Hunter Smith has over 20 year’s domestic and international experience in brand Marketing and Strategy. He has been responsible for establishing marketing objectives, strategies and marketing plans for brands like Heineken and the Coca-Cola family of brands (as Dir. of Global Strategy). Scott was a key architect in repositioning the Heineken brand in the US and globally, and developed an award winning ad campaign were the brand grew from a $600 Million brand to a $2 Billion brand in the US. Scott has also played a key role in the development of the current Coca-Cola on-line strategy, were they have secured a $100 Million budget to rebuild the Coca-Cola website worldwide. He was also the founder and president of The Heineken Music Initiative Foundation (freestanding entity), a joint venture with Sony Records and Universal Records for music education. Scott was also the founder and president of the Mentor Foundation (A PSA campaign to encourage kids to get an education) and the Vice President of the International Amateur Athletic Association (Presenting organization for the Jesse Owens Award/Humanitarian Award).

John J. Cardillo


John J. Cardillo grew up in New York City, and began his career with the New York City Police Department.

In 2004 Cardillo founded Sentinel, which would be come the standard for tracking and identifying online predators, and in December 2006, Sentinel introduced SentinelSAFE with client News Corporation. By 2009, Sentinel was in use by 80% of iconic online social community brands.

Cardillo and his team worked closely with law enforcement and LE geared NGOs such as The National Center for Missing and Exploited Children (NCMEC), and the South American Theft Group Intelligence Network (SATGIN). In 2008 Cardillo received a tribute from the Florida House of Representatives for his work in protecting internet end users from criminals and sexual predators.

Cardillo sits on the board of directors of nPlay, a national charitable foundation focused on childrens’ health and obesity issues. He is a Young Founder of Mt. Sinai Medical Center on Miami Beach, and a Fellow with the Lloyd Society, a Washington DC based think-tank focused on juvenile justice. He was a member of Harvard Law School’s Berkman Center’s Internet Safety Technical Task Force. Cardillo is currently a member of the FBI’s Infragard program, and a partner of the Palm Beach County Sheriff’s Office Business Partners Against Terror (B-PAT).

Cardillo has been credited as a creator, executive producer, and consulting producer on network and cable television projects.

Specialties: Data integrity; cyber crimes; identification, tracking and indexing of sex offenders and violent criminals online; legislative and regulatory issues; investigative and analytic systems and processes. Subject matter expert on cyber crime, organized crime syndicates, and public private partnerships between law enforcement and industry.

Jennie Finch

The most well known member in the world of Softball, Jennie Finch has served as a role model for young women throughout the world not only for her on field performance and sportsmanship but how she conducts herself off of it. A Gold Medal pitcher from the 2004 Olympic team, Jennie was a 3 time All-American and Player of the Year winner while playing in college for the Arizona Wildcats. Once offered a lucrative contract to appear nude for Playboy magazine, she commented that she would “rather be a role model for young girls.” She spends a lot of time teaching clinics to young girls, and working with the Cal Ripken Sr. Organization and The National Child Safety Education Program.

Grant Hill

Grant Hill is more than just a professional basketball player. However, it is not only Hill’s on-court play making and talent that impresses people. It’s also his off-court personality that truly makes him transcend beyond the court. Hill’s strong work ethic, humble and gracious attitude, academic achievements, and strong family ties combined with his overwhelming success and good sportsmanship on the court, makes him a perfect choice for a role model. Although many athletes shy away from being labeled as a role model, Hill embraces the idea. Off the court, he tries to lead by setting positive examples. In 2010 Hill was appointed to the President’s Council on Fitness, Sports and Nutrition.

He has said that the adulation society showers upon its athletes obliges him to use his influence for good. Hill’s concerns vary in scope. He lends his support not only to a variety of national issues but to local issues as well. Hill was recently awarded a key to the city of Reston, Virginia, where he was raised with the proceeds from that reception going to the Medical Care for Children Partnership, which provides medical services for needy children in the county. Hill also appeared on behalf of Foot Locker and Fila, at a Detroit middle school to kick-off a program designed to replace backboards in 250 area schools. In addition, GMC Trucks sponsored Hill’s visit to the Michigan Special Olympics Women’s basketball team where he spoke, joked, and shot baskets with the players.

At Duke, Hill volunteered for the Read with the Blue Devil’s literacy program. In 1993, he served as the Co-Chairperson of Durham’s Project Graduation, which promoted a drug and alcohol-free graduation party for high school students.

He and his wife of 29 years, Sandy, have (4) sons and (1) grandson.

Brian Schaeffer

Brian spent over a decade of his career as a top specialist on the NYSE. He handled the trading activities in the top equities in the US such as Disney, Hewlett Packard and Pfizer. Brian was risk manager, managing director and head of floor operations for one of the largest specialist operations on the floor. After selling the specialist firm to Lehman Brothers in 2007, Brian became CEO of a listed global trading and technology company, Van Der Moolen Capital Markets.

Brian was also an exclusive analyst for CNBC. He has appeared on many prime time shows such as Fast Money, Halftime show, Closing Bell, High Net Worth, and Morning Call.

Brian is now the CEO for WTS, a global proprietary trading firm.

Bob Lanza

With his prior experience as Chief Counsel for the National Basketball Players Association, Mr. Lanza has extensive experience with labor law and intellectual property. In this role, he was involved with negotiations of the terms and conditions of all NBA and WNBA players’ employment and participated in the negotiation of a $200,000,000 licensing agreement. His experience includes conducting labor arbitrations, several of which were high profile (e.g., Golden State Warriors v. Latrell Sprewell). He also acted as one of the primary strategists and negotiators for the National Basketball Players Association in collective bargaining. During a lockout his responsibilities included, among other things, filing charges at the NLRB, developing offers and counteroffers, working in conjunction with a team of experts including economists and public relations firms, developing a network for keeping NBA Players informed on the issues and acting as one of the primary spokespersons for the National Basketball Players Association.

Paul LiCalsi

A partner at Mitchell, Silberberg & Knupp, Paul LiCalsi specializes in commercial litigation with a focus on copyright, trademark, internet rights, enforcement of personal services contracts, contract and commercial disputes, rights of publicity, and unfair competition. Representing such clients as the Beatles corporate entity Apple Corps Ltd., ASCAP, Taylor Swift, Jay Z and Timbaland, and the estate of George Harrison , LiCalsi was recognized by The Hollywood Reporter as one of the 100 Top Outside Counsel in the Entertainment Industry, July 2007 and 2008.

Brian Donahue

Political Consultant & Media Strategist

Brian Donahue is a partner and executive vice-president with Jamestown Associates, a nationally acclaimed political and public affairs consulting firm, specializing in television media advertising and strategic communications.

Prior to joining Jamestown Associates, Brian managed four federal election campaigns, served on two presidential election staffs and consulted on numerous political and public affairs campaigns.
After serving as a target state Executive Director for Bush-Cheney’04, Brian headed the National 72-Hour Task Force for the Republican National Committee, directing grassroots programs, vote analysis and GOTV operations.

Brian has presented campaign strategy and tactical seminars at numerous campaign schools and is sourced in several national news and political publications.

Brian teaches Political Marketing as an adjunct faculty member at the George Washington University’s Graduate School of Political Management. He is also a member of GSPM’s Council on American Politics.

Marc Levin

Marc Levin is owner of Sam & Helena, Inc., a New York based manufacturing, branding and merchandising company with offices in New York, Los Angeles and Hong Kong. With clients such as Nintendo, Nickelodeon, Wellpoint, Hearst Publications and others, his responsibilities include client relations, overseeing international operations and the formulation of cooperative agreements with related business partners. Levin is currently involved in transforming the company to environmentally sustainable manufacturing and is focused on adding interactive technologies to shape the company into a full-service manufacturing and merchandising company. Levin is also the Managing Member of Toulillian Films, LLC, a New York film company.

During the eight years prior to launching Toulillian Films, he co-Owned and was Head of Production for Platform Entertainment, Inc., a Los Angeles based production company, where he was responsible for overseeing the financing and operations of the company and its films, including day-to-day operations, management of film productions and negotiation of domestic and foreign sales. While at Platform Entertainment, he structured and negotiated output deals with Lions Gate Films, HBO and Blockbuster Video, and was Executive in Charge of Production on six films.

Steve Kravitz

Steven B. Kravitz, General Counsel, is a graduate of the Ohio State University (B.A. cum laude 1982), University of Virginia (J.D. 1985), and New York University (LL.M. Taxation 1990).

Mr. Kravitz has practiced extensively during his legal career in the areas of sports law, taxation, and trusts and estates and provides extensive professional advice to many renowned professional athletes and entertainers.

Program Director

Kymm Ballard

Dr. Kymm Ballard is the Partnership Development Specialist for SPARK/School Specialty. Her role is to seek and maintain partners and funding for SPARK in our efforts to provide research based physical education to schools around the country and world. Most recently, she secured a new celebrity partnership with women’s professional golf icon Annika Sorenstam and the ANNIKA Foundation to help educate America’s youth about the benefits of physical fitness and proper nutrition.

Kymm is the former Physical Education, Athletics and Sports Medicine Consultant with the North Carolina Department of Public Instruction. Her professional experiences include service for more than a decade as a physical education teacher, several years as an administrator and the co-developer of North Carolina’s first high school demonstration school. Kymm’s direct service to children influences her work at the national level today. She wrote, advocated for and promoted the Healthy Active Children Policy of the NC State Board of Education and the state’s Standards for Physical Education. As a result of this, Kymm was awarded with the National 2002 P. E. 4 Life Advocate of the Year award for her work both in North Carolina and in Washington, DC. Other recognizable awards include Kymm as North Carolina’s first and only teacher to receive both the Physical Education Teacher of the Year and Health Education Teacher of the Year Awards in the same year. Kymm has received the highest Honor Awards in North Carolina AAHPERD and in her national professional organizations. Among her most notable awards, Kymm was awarded the Channing Mann, National Administrator of the Year by her colleagues in National Association of Sport and Physical Education (NASPE). Moreover, at the same national conference, she was awarded the highest honor award of the Society of State Directors for Health, Physical Education, and Recreation, the Si McNeely award. Kymm has additionally been presented with a lifetime membership to the NC PTA. Just prior to leaving the NC Department of Public Instruction, Kymm partnered with NCAAHPERD to retool her teachers with SPARK statewide training the trainer model reaching 80% of the physical education teachers and 90% of the institutes of higher education. She now shares this philosophy and strategy for SPARK statewide as an intervention for obesity prevention and part of a solution to decreasing health care costs.
A strong advocate for physical education and for providing support to help young people make healthy lifestyle choices, Kymm provides guidance to schools and other national organizations to help them provide resources for quality physical education programs. In addition to being the Past-President of the Society of State Directors for Health, Physical Education and Recreation, she also served as the Chair for the National Association for Sport and Physical Education (NASPE) Public Relations Committee and on numerous committees representing physical educators through updates, meetings and workshops. Kymm has been successful for helping to initiate and facilitate millions of dollars to schools to address obesity prevention.
Kymm obtained a doctorate in Education through the University of North Carolina at Greensboro with a focus on LEP students in Physical Education in 2008. A 1985 graduate of Appalachian State University in Physical Education and Health Education, Kymm also holds a Master’s degree in Physical Education with a focus in Sport Administration from Appalachian.