Michael A. Maccia
Founder
President/Managing Director
Mike Maccia has worked in a variety of industries. Currently, he is the Vice-President of Business Development for Sionix Corporation a publicly traded company that designs innovative, advanced and mobile water treatment systems. Michael remains a Partner and General Counsel of Brogan Capital Ventures, LLC. He ran Irie Music, Inc. an entertainment company in Miami for DJ Irie, the DJ for the Miami Heat, where he oversaw all aspects of the business and put together a wide array of marketing partnerships with various brands across the country. A criminal attorney originally, Mike has also consulted Sentinel, the leading security firm in children’s online safety. After he graduated New York Law School in 2003, he served as a law clerk to the Honorable John S. Triarsi, Superior Court of New Jersey, Criminal Part. Following his clerkship he established his own law practice focusing on criminal litigation. While running his own firm he handled criminal cases, civil cases, and administrative hearings representing police officers on behalf of the PBA and FOP in various correctional facilities across New Jersey.
Eric Cohen
Founder
Treasurer/Managing Director
Eric Cohen has 15 years of branding and management experience. He has been involved in the careers of major musical artists such as Maxwell, Linkin Park, and Herbie Hancock amongst others. He has worked with a wide array of Fortune 500 brands (X-Box, Pringles, Coca Cola, and Sauza Tequila to name a few) on their entertainment marketing strategies and programs. Mr. Cohen ran the day to day operations of the non-profit Heineken Music Initiative overseeing the joint ventures with Sony Music and Universal Records.
Scott Hunter Smith
Founder
Vice President
Scott Hunter Smith has over 20 year’s domestic and international experience in brand Marketing and Strategy. He has been responsible for establishing marketing objectives, strategies and marketing plans for brands like Heineken and the Coca-Cola family of brands (as Dir. of Global Strategy). Scott was a key architect in repositioning the Heineken brand in the US and globally, and developed an award winning ad campaign were the brand grew from a $600 Million brand to a $2 Billion brand in the US. Scott has also played a key role in the development of the current Coca-Cola on-line strategy, were they have secured a $100 Million budget to rebuild the Coca-Cola website worldwide. He was also the founder and president of The Heineken Music Initiative Foundation (freestanding entity), a joint venture with Sony Records and Universal Records for music education. Scott was also the founder and president of the Mentor Foundation (A PSA campaign to encourage kids to get an education) and the Vice President of the International Amateur Athletic Association (Presenting organization for the Jesse Owens Award/Humanitarian Award).
Steve Conner
Founder
Steve Conner is a seasoned advertising executive and entertainment writer/director. Over the last 25 years Conner has counseled CMO’s for major brands such as McDonald’s, Verizon, and L’Oreal. He has also written and developed properties for CTW, the Henson Company, HBO and Nickelodeon.
Conner has been creative lead for some of the most successful and celebrated ad agencies. A few highlights include being SVP group creative Director for DraftFCB where Conner runs the Kraft business and is involved with new business initiatives that embrace the new age of digital convergence. Conner served as Chief creative officer and managing partner of Burrell communications – where he led the agency to Advertising Age’s Multi-cultural Ad Agency of the Year. Conner spurred new creative approaches such as a 10 part webisode for Toyota and Verizon Realize. Realize garnered 1.5 billion media impressions and went on to sweep the 2006 Mosaic awards. Realize was Verizon’s most successful campaign to date.
Another highlight was Conner’s own hybrid ad agency/production company STEVE/STORM where he served as CEO and Chief creative Officer. Clients included JPMorgan Chase, L’Oréal, and New York Health and Racquetball Clubs. One campaign from the shop was a three minute film entitled TRUE, with a catch phrase – “Whassup” . As the film swept the internet Conner licensed the film to Anheuser Busch which led to the Whassup phenomenon. The films went on to win the Golden Lion Award at the Cannes film festival.
